Introduction to SEO

 

What is SEO?

What is SEO? 

SEO stands for search engine optimisation
It is a practice of increasing the quality and quantity of traffic to your website through organic search engine results.
SEO is an on- going process. It is also be done even after your webpage is ranking #1 on the search engine results. 


Types of SEO :

  1. On page SEO
  2. Off page SEO
  3. Technical SEO

Three key players in  SEO

  1.  The searcher or audience : the people who are looking something. 
  2. The website owner : its purpose to optimize the website through seo, social media, paid advertising and much more. 
  3. The search engine : Its aim to understand what website is about and then index, crawl and rank the website according to the importance of your content. 



Why we need SEO ? 

Today there are lots of websites out there. The different types/category of websites here like school, college, clothes, shoes, furniture, bags, electronic items, food, vegetables, drinks etc. But their goal is common/same here. They all wants to sell their products/services. They all want to rank #on the search engine results. They all wants to bring traffic in their website. They all wants that visitor stay long time in their websites. They all wants conversation . That's why we need to SEO 

How SEO works? 

When web developer work ends then SEO expert works begin. A Web developer just develop a website and take over to SEO expert. Then SEO expert start working on website. The First thing he does website analysis. In website analysis he have to do testing of websites like what about the website and the goal, mission and vision of the website. Is all the function of the website is running correctly or not ? He have to do so many important things like connect website with Google analytics code and web master code and index website in search engine and watch how many people are visiting your website? And watch how many old visitors or how many new visitors? And much more. 






Post a Comment

Previous Post Next Post