Introduction to digital marketing

Let's get familiar with digital marketing first before starting the process and doing anything.

What is digital marketing? 

Marketing from electronic medium or online medium is called digital marketing. It is a way to delivered advertisements through electronic / online modes such as websites, social media, emails, messaging and mobile apps. 

The trend of digital marketing is increasing day by day. From big shopkeepers to small shopkeeper everyone is using Internet to increase their business. 

Digital marketing is just what it sounds like doing marketing on the Internet. Social media networks and Google are the most popular example of digital marketing . 

Digital marketing is everywhere. While there is lots of great information out there, but also a hype, misinformation and  scams. So it's important to trust the right sources. 

Digital marketing is also done by buying online ads, that consell the user to take a right action like visit a website or click on the link and watch the informational vedio. 

Types of digital marketing 

•  Blogging and SEO 
• Social media marketing
  
• Affiliate marketing 
• Vedio and YouTube marketing 
• Search engine marketing 
• Email Marketing
  
• Podcasting
• PPC
  

They all can be mixed and matched as needed. It's best recommendations to apply one at a time, so that you can tell which one is working. 

• Introduction to SEO
  
• Read more
  

Where to start ? 

Digital marketing is a ever changing and wide field. There is a good or bad  both news for you. 

• The bad news is that you will have to constantly stay up to date with your knowledge. 
• The good news is that the relevant skills you learned from latest changes in seo, social media and user behaviour will make you more valuable than experienced marketers stuck in an outdated paradigm. 

All the best for your journey to learning digital marketing.