If your email lists is big it's good but if your email lists is full of fake, unused and spam emails is not good for you. If you have a email cleaning tool you can reduce the chances that your emails go to spam folders and also decrease the cost of the Email services.
When to clean an email list
- Drops in your open/click through rate.
- Higher than regular unsubscribers in your recent campaigns.
- Increase in spam complaints.
Segment your email list
The first step is to segment your email lists in different categories and types. See how many people open your email and how to many people are not open your email, how many active users and how many inactive users, how many regular users and how many monthly users at all in details.
Put the inactive emails through list cleaning tool
Once you have a list of inactive emails then you can run email list cleaning tool or software to find out the invalid and spam emails and now you can easily remove the spam and invalid emails. By using this tool you can also increase the chances to delivered your emails more faster and better than any other emails.
Reengege inactive users that are still valid
The kind of users who is passed the email validation test but now days some reason they don't active or not open your emails that users is inactive but that are still valid so you can continue send them emails and if they don't open your emails you can retargeing them later but now if they don't interested to open your email stop sending them emails for sometimes but don't delete the emails which you have sent to them.
Tags
Digitalmarketing